英语翻译Stage 1:Set Advertising ObjectivesAn advertising objective is a specific communication task to be achieved with a specific target audience during a specified period of time.Stage 2:Set the Advertising BudgetSetting the advertising budget

英语翻译Stage 1:Set Advertising ObjectivesAn advertising objective is a specific communication task to be achieved with a specific target audience during a specified period of time.Stage 2:Set the Advertising BudgetSetting the advertising budget
英语翻译
Stage 1:Set Advertising Objectives
An advertising objective is a specific communication task to be achieved with a specific target audience during a specified period of time.
Stage 2:Set the Advertising Budget
Setting the advertising budget is not easy - how can a business predict the right amount to spend.Which parts of the advertising campaign will work best and which will have relatively little effect?Often businesses use "rules-of-thumb" (e.g.advertising/sales ratio) as a guide to set the budget.
Stage 3:Determine the key Advertising Messages
The advertising message must be carefully targeted to impact the target customer audience.A successful advertising message should have the following characteristics:
(a) Meaningful
(b) Distinctive
(c) Believable
Stage 4:Decide which Advertising Media to Use
There are a variety of advertising media from which to chose.A campaign may use one or more of the media alternatives.The key factors in choosing the right media include
a) Reach
(b) Frequency
(c) Media Impact
Stage 5:Evaluate the results of the Advertising Campaign
The evaluation of an advertising campaign should focus on two key areas.
(1) The Communication Effects - is the intended message being communicated effectively and to the intended audience?
(2) The Sales Effects - has the campaign generated the intended sales growth.

英语翻译Stage 1:Set Advertising ObjectivesAn advertising objective is a specific communication task to be achieved with a specific target audience during a specified period of time.Stage 2:Set the Advertising BudgetSetting the advertising budget
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第一阶段：设定广告目标
广告目标就是在特定时间段内针对特定目标人群实现特定交流任务.
第二阶段：设定广告预算
设定广告预算不容易——商业如何预合适的花费.广告活动的哪一部分最有效果哪一部分的效果相对不明显?商业经常用“拇指规则（也叫商业法则）”（广告费销售额比率）来指导预算的设定.
第三阶段：决定关键广告信息
必须认真设定广告信息,影响特定的消费者群体.成功的广告信息应具有以下特点：
A.有意义
B.有特色
C.可信的
第四阶段：决定运用何种广告媒介
有许多不同的广告媒介可供选择.一广告活动可能会使用不止一种广告媒介.选择合适的媒介的关键因素有：
A.有影响力
B.频率高
C.媒体效果好
第五阶段：评估广告活动的成果
广告活动的评估应注意两关键因素
交流效果——预期的信息有效地传达给预期的群体了吗?
销售效果——广告活动产生了预期的销售增长吗?
希望楼主采纳!

太多了。。。。没耐心。。。分数又少的可伶。。。